5 Steps to Finding a Brand Voice
A top objective for any social presence is to stand out and be remembered. This can be accomplished with stellar content, spectacular visuals, spot on formatting, and more. The one aspect that regularly gets overlooked is voice
Finding the right …
How to Get a Month’s Worth of Social Media Content in 3 Days
Do you need to put together a social media calendar for your business and don’t know where to start? Perhaps you’ve tried generating content before or maybe it’s your first time giving it a go. Either way, we have a …
Are You Making These 8 Social Media Mistakes?
Social media is constantly evolving and so are the audiences who use it. If you read these mistakes and realize you are guilty of a few, don’t be upset! Your flub will likely be forgotten once you get into the …
Macro or Micro? How to Determine the Right Size Influencer for Your Campaign
Using influencers to help share your product and messaging has proven to be a valuable method for marketing! But you may be asking yourself, which influencers should you be using? Let’s start by defining micro and macro influencers.
Micro Influencers
…8 Ways to Maximize Instagram Stories
Are you making the most out of your Instagram Stories? Stories have exceeded over 500 million active users and one-third of the most viewed Stories come from businesses. With countless success stories driving boastful results, it’s no wonder why Instagram …
6 Guidelines for Digital Community Management
Hey, there! I am Erin Harting and I have been managing social communities for half a decade. In that time, I have learned there are some do’s and don’ts that will keep your customers feel heard, appreciated, loyal and will …
5 Tips for Running Successful Co-branded Social Media Giveaways
People love presents. Birthday presents wrapped nicely, the first price in a lottery or an unexpected goodie bag stuffed with lots of free stuff. Presents spike serotonin levels and make you feel good. So what better way for your business …
5 Mistakes That Are Repelling People from Participating in Your UGC Contests
User Generated Content (UGC) Contests are a powerful strategy to drive brand awareness. These are campaigns that people run when they want to have certain products shared on social media, posts shared using a hashtag, as well as generate engagement …
19 Keys to Success in Content Marketing
What is content marketing? According to Google: “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand, but is intended to stimulate …